Tag: Customers

November 20, 2020

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: 80% of marketers will abandon personalization by 2025 because of lack […]

September 4, 2020

Fueled by the ongoing pandemic, consumers are now more rapidly embracing the use of digital wallets and are buying digital gift cards for personal use. Branded payments provider Blackhawk Network released its 2020 Multinational Branded Pay report in July. The […]

August 13, 2020

Apple could be preparing to launch a new subscription offering that bundles together all of its services into one plan, with the alleged “Apple One” plan allegedly being readied for launch alongside the “iPhone 12” range. A combined bundle of […]

July 14, 2020

Microsoft and Citrix have been working together closely for decades, but that partnership is going a step further today. Microsoft is partnering with Citrix to use the company’s Citrix Workspace portal as its “preferred digital workspace solution,” and Citrix is […]

June 26, 2020

Citing changes in the retail landscape, the coronavirus, and changes in its own revenue model, Microsoft has announced that it will permanently shutter all of its retail venues. In an announcement on Friday morning, Microsoft says that it is implementing […]

March 11, 2020

The voice of the customer is a key driving factor for many companies, leaders, and brand or product managers. Albeit customers are willing to pay more for products with full visibility into the supply chain and sustainable procurement, companies struggle […]

October 8, 2019

We’re now undeniably living in the age of customer experience, with CX projected to overtake product and cost as the key brand differentiator by 2020. Meanwhile, customers are willing to spend a price premium of up to 16% for a […]

August 5, 2019

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track […]

July 24, 2019

Digital Transformation is a focus for many organizations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organization, there are many challenges (as shown in […]

July 9, 2019

Organizations have excelled and grown by providing an excellent experience for their customers, employees, suppliers, and supply chain. Every business has tried to blend operational efficiency with the intangibles of feelings that help them provide that “wow!” experience and break […]

June 6, 2019

Social media has changed the way we communicate with each other, including how businesses communicate with their target audience. The popularity of these platforms has rapidly made social media, in general, an essential tool for marketers across industries. However, one […]

May 8, 2019

There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the population of the world. This makes it one of the most important platforms to reach your customers. […]

April 29, 2019

Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to get an impression about a web page and sometimes only 17 ms according to Google’s research. The user interface of your website […]

April 15, 2019

Content has become a huge part of marketing in general, which has resulted in 98% of B2B brands now recognizing that the performance of content justifies its cost. This is according to a new report from Walker Sands Communications. However, […]

March 19, 2019

You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or responds to different situations will be, to […]

February 8, 2019

Until recently, becoming a subscription provider was a big and expensive task. To get into the game, a vendor needed to build a subscription business model right next to its traditional businesses, so to speak, which typically involved building an […]

October 5, 2018

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language […]

July 18, 2018

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]

May 16, 2018

The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service experience for customers, regardless of what channel they may choose […]

May 11, 2018

The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In […]