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How to Build B2B Trust Through Content

November 20, 2020

Via: CMSWire

Before a decision-maker decides whether or not to purchase something in a B2B environment, they don’t only read one piece of content and then suddenly decide to purchase a piece of software for thousands of dollars.

According to TrustRadius, B2B buyers consult roughly seven information sources before making a purchase decision. Of those seven information sources, company blog content ranks near the bottom with buyers preferring product demos, websites and user reviews, among others.

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