Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects.
The revamped branding is also supported by three new ad spots highlighting Michaels’ value proposition of inspiration, products and guidance for customers who like to create. Michaels’ familiar logo and red color will still be featured, but revamped with updated fonts, accent colors and bolder graphics to highlight the tactile nature of the retailer’s creative products that inspire customers.
