Tag: analytics

June 1, 2023

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded […]

May 17, 2023

When I look at standard B2B CX content and recommendations, I’m befuddled. Much of the content is brilliant, yet unrealistic for many companies. Even with the methodology, models, tools, analytics and reporting at our fingertips, actual customer experience is still […]

April 26, 2023

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers […]

April 14, 2023

Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content. And they could be […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

February 9, 2023

By analyzing the right customer journey analytics, businesses can identify pain points and areas for improvement, as well as optimize their marketing and sales efforts. It’s crucial to use analytics to understand the customer journey in terms of contingencies, said […]

January 3, 2023

When it comes to running ad campaigns on Twitter, many brands are acting like the punk band The Clash and asking, “Should I Stay or Should I Go?” Song puns aside, Elon Musk’s high-profile acquisition of Twitter has some brands […]

December 22, 2022

A significant number of advertisers have recently increased their social media budgets or redirected spending from other media toward social platforms, while only 15% reduced or paused spending on the channel, according to Advertiser Perceptions. The number of advertisers feeling […]

December 12, 2022

As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with […]

December 2, 2022

YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app. Creators have often expressed frustration at YouTube’s regulations on this front, and the various changes in policy and approach, […]

October 18, 2022

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]

October 12, 2022

YouTube has rolled out a refresh of the YouTube Studio app on mobile, with makes it a little easier to see all the key insights and data points on the front page of the app. As you can see in […]

September 8, 2022

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]

August 31, 2022

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]

August 21, 2022

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]

August 19, 2022

Video has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming. But it wasn’t until the […]

June 6, 2022

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]

March 11, 2022

Accessibility has become a growing influence on design and UX today. Apps operate on more devices that are not a tablet or phone. This impacts services that physically-impaired and visually-impaired consumers use, as well as expands the application of assistive […]

December 13, 2021

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]

September 28, 2021

Last weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]