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Tag: analytics


Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Analytics & Data

How CTV Will Influence the Next Wave of Analytics

August 19, 2022

Via: CMSWire

Video has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming. But it wasn’t until the […]


Advertising & Marketing, Technology

Optimistic or Delusional? The Chief Marketing Officer 2022 Outlook

June 6, 2022

Via: CMSWire

Chief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]


Analytics & Data

Why Analytics, Accessibility Are Essential for Designing Digital Customer Experiences

March 11, 2022

Via: CMSWire

Accessibility has become a growing influence on design and UX today. Apps operate on more devices that are not a tablet or phone. This impacts services that physically-impaired and visually-impaired consumers use, as well as expands the application of assistive […]


Advertising & Marketing, Technology

Machine Learning Trends for Marketers to Watch in 2022

December 13, 2021

Via: CMSWire

Machine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]


Analytics & Data

Data Accuracy Isn’t the Answer to Your Analytics Problem

September 28, 2021

Via: CMSWire

Last weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]


Analytics & Data

Analyzing the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics

August 5, 2021

Via: MarketingProfs

Web analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to […]


Analytics & Data

Do Not Track

June 7, 2021

Via: CMSWire

Digital has become too much about the creation and collection of content and data. We are flooding the present with so much content that we are diminishing our critical abilities to think, plan and design for the long term. “I […]


Analytics & Data

Which Customer Data Platform Road Should You Travel?

March 18, 2021

Via: CMSWire

Nothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]


Advertising & Marketing, Technology

Exploring the Third-Party Customer Experience App Ecosystem’s Growth

January 27, 2021

Via: CMSWire

Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer […]


Advertising & Marketing, Technology

Why Are Marketing Email Open Rates Increasing?

May 14, 2020

Via: CMSWire

Open rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]


Analytics & Data, News, Technology

Cultural CRM-ization

April 29, 2020

Via: Ecommerce Times

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don’t need an exhaustive list, but if we stop there I think we […]


News

How Data Gathering Is Enabling Growth in Successful Enterprises

April 7, 2020

Via: CMSWire

Companies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer […]


Mobile Commerce, Mobile Marketing

How to Use Twitter Analytics to Keep Your Marketing Messaging on Point

March 27, 2020

Via: CMSWire

Twitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]


Advertising & Marketing, Technology

3 Content Marketing Bandwagons to Jump On

March 3, 2020

Via: CMSWire

With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]


Advertising & Marketing, Technology

How Marketers Can Use Intent Data

February 12, 2020

Via: CMSWire

Digital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]


Analytics & Data, Technology

5 Signs Your Analytics Dashboard Needs an Update

February 5, 2020

Via: CMSWire

When was the last time you updated your analytics dashboard? Too often, we think a dashboard needs very little adjustment over the course of its use. The truth is an analytic dashboard’s value can expire over time like milk, with […]


Advertising & Marketing, Technology

7 Emerging Social Media Marketing Trends to Watch

January 11, 2020

Via: CMSWire

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]