September 8, 2022
Via: CMSWireCustomers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]
August 31, 2022
Via: CMSWireAfter spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]
August 21, 2022
Via: CMSWireBy using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]
August 19, 2022
Via: CMSWireVideo has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming. But it wasn’t until the […]
Advertising & Marketing, Technology
June 6, 2022
Via: CMSWireChief marketing officers must cope, like most brand leaders today, with inflation woes, the Russian invasion of Ukraine, supply chain issues, China’s lockdown measures and unprecedented talent competition. Further, they lack the capabilities to accomplish the work of marketing: more […]
March 11, 2022
Via: CMSWireAccessibility has become a growing influence on design and UX today. Apps operate on more devices that are not a tablet or phone. This impacts services that physically-impaired and visually-impaired consumers use, as well as expands the application of assistive […]
Advertising & Marketing, Technology
December 13, 2021
Via: CMSWireMachine learning and AI research are making strides daily, with interesting implications for business. While it feels like a lot of the cool innovations are happening only in the scientific fields, progress can be seen in the marketing discipline too. […]
September 28, 2021
Via: CMSWireLast weekend at a neighborhood block party, I found myself standing in the middle of a group of 3-6-year-olds when one remarked “You are tall!” Standing next to a bunch of elementary and pre-school aged kids, I was the tallest […]
August 5, 2021
Via: MarketingProfsWeb analytics, digital analytics, social media analytics, the list goes on. Yes, we get it. Metrics and ROI are important. But, are you feeling overwhelmed? Are you unsure about where to start, or which metrics to analyze in relation to […]
June 7, 2021
Via: CMSWireDigital has become too much about the creation and collection of content and data. We are flooding the present with so much content that we are diminishing our critical abilities to think, plan and design for the long term. “I […]
March 18, 2021
Via: CMSWireNothing seems to slow down growth of Customer Data Platforms (CDPs). Not even 2020. The industry added 13 vendors, 800 employees and $250 million in funding over the last six months of 2020, according to the Customer Data Platform Industry […]
Advertising & Marketing, Technology
January 27, 2021
Via: CMSWireDigital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer […]
Advertising & Marketing, Technology
May 14, 2020
Via: CMSWireOpen rates on marketing emails rose over the past four weeks as companies lean toward email to connect with customers, a report from HubSpot found. HubSpot, which provides CRM and marketing automation software, has been running numbers on marketing emails […]
Analytics & Data, News, Technology
April 29, 2020
Via: Ecommerce TimesYou can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don’t need an exhaustive list, but if we stop there I think we […]
April 7, 2020
Via: CMSWireCompanies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer […]
Mobile Commerce, Mobile Marketing
March 27, 2020
Via: CMSWireTwitter has one of the most straightforward dashboard tools available to social media marketers in the form of Twitter Analytics. With the launch of Media Studio in 2016, Twitter gave brands a single repository to manage all of the associated […]
Advertising & Marketing, Technology
March 3, 2020
Via: CMSWireWith Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Research from Content Marketing Institute finds that nearly half of B2B marketers plan […]
Advertising & Marketing, Technology
February 12, 2020
Via: CMSWireDigital marketing is a constant battle trying to understand why consumers make purchase decisions and how to leverage this information to optimize future marketing campaigns. According to Target Marketing Magazine, 25% of B2B companies were using intent data and monitoring […]
February 5, 2020
Via: CMSWireWhen was the last time you updated your analytics dashboard? Too often, we think a dashboard needs very little adjustment over the course of its use. The truth is an analytic dashboard’s value can expire over time like milk, with […]
Advertising & Marketing, Technology
January 11, 2020
Via: CMSWireSocial media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]