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Master the Move from Universal Analytics to Google Analytics 4

April 26, 2023

Via: CMSWire

CMSWire is holding its upcoming conference, CMSWire Connect, May 10 – May 12 this year in Austin, Texas. The conference will host speakers from various domains within customer experience and the digital sphere. CMSWire is running Q&As with featured speakers leading up to the conference.

According to Google, “Google Analytics 4 is a new kind of property with different reports than what you’re used to seeing in Universal Analytics properties.” And the move from Universal Analytics to Google Analytics 4 takes effect on July 1, 2023, when standard Universal Analytics properties will stop processing data. One year later on July 1, 2024, Google’s 360 Universal Analytics properties will also stop processing data.

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