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New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

October 18, 2022

Via: CMSWire
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UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement roots that spawned Google Analytics.

But as Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. Many of the analytics reports are meant to place a stronger emphasis on capturing event activity that can be related to customer experience — and less reliance on webpage functionality — the update on Bounce Rate is an example. Thus, these metrics and dimension features are being added to all Google Analytics 4 accounts.

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