As a symbol of independence and gateway to the freedom of the open road, cars have long meant more to American consumers than a mere means of transportation. And that desire to hit the road has never been stronger, with Waze data showing a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.1
Drivers look to their vehicles to express their personalities, meet their goals and fulfill their travel dreams. Increasingly, however, they’re also thinking of their automobiles as highly customizable communication devices — sophisticated computers-on-wheels with innovative entertainment systems.
