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Instagram Adds New Analytics for Reels, Updates Reels Creation Flow

April 14, 2023

Instagram has announced a slew of new updates for Reels which are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement, and build community around their content.

And they could be highly valuable for marketers looking to make the most of their IG content.

First off, Instagram’s added a new discovery element, which will enable creators to find the latest trending audio and hashtags within Reels specifically.

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