Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4).
Now what?
How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance of choice which can make it daunting for users who don’t know where to start.
Google has provided four different methods to pull data out of GA4: Standard Reports, Explorations, the Data API and the BigQuery export. In contrast, free users of Universal Analytics had only two options: Standard Reports & the Reporting API. The two additional options in GA4 (Explorations and BigQuery Export) are unique in that they work from raw data as opposed to pre-aggregated data.
