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Storing UA Data: Your Best Last-Minute Google Analytics Transition Play

June 1, 2023

Via: CMSWire

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded by Google Analytics 4 (GA4) come July 1. A host of new features have been unveiled, eliciting a mix of delight and occasional consternation among analysts.

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