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Tag: Mobile Marketing


Mobile Commerce, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Mobile Commerce, Mobile Marketing

Don’t Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

April 19, 2021

Via: MarketingProfs

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]


Mobile Commerce, Mobile Marketing

Most online minutes are spent on mobile

November 26, 2019

Via: Smart Insights

The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of individuals across the world are now spending most of their online time on a mobile […]


Advertising & Marketing, Technology

Automation Is Key to Delivering Consistent Customer Experiences

August 1, 2019

Via: CMSWire

Everywhere you turn, people are talking about customer experience (CX). In fact, an Econsultancy survey found 22% of companies identified CX as the most exciting business opportunity of 2019 — beating content marketing (15%) and mobile marketing (13%). Organizations are […]


Mobile Commerce, Mobile Marketing

Why mobile should make every business more customer-centric

December 20, 2018

Via: Smart Insights

How mobile marketing can be used to support customer service A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of […]


Mobile Commerce, Mobile Marketing

Mobile marketing trends 2019

October 18, 2018

Via: Smart Insights

When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We are going to look at the landscape of mobile as we move closer […]


Mobile Commerce, Mobile Marketing

9 Tips for Boosting Your Mobile Marketing Program

September 12, 2018

Via: CMSWire

Marketers have three precious hours to captivate mobile device users each day. US adults spent 5.9 hours per day on digital media in 2017, and some 3.3 of those hours were spent on mobile, according to Mary Meeker’s 2018 Internet […]


Mobile Commerce, Mobile Marketing

How to use qualitative analytics to uncover “hidden” product insights

May 15, 2018

Via: Smart Insights

Why qualitative App Analytics is like finding money in your old jeans We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… […]


Advertising & Marketing, Technology

8 Tips For Marketing to Millennials

April 16, 2018

Via: CMSWire

It is still too soon to tell if Facebook will suffer a major advertising backlash in the wake of the Cambridge Analytica data harvesting scandal. Anyone with a Facebook account will (should) know Facebook has been following them and their […]


Mobile Commerce, Mobile Marketing

The mobile marketing checklist you need for 2018

January 24, 2018

Via: Searchenginewatch.com

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust […]


Mobile Commerce, Mobile Marketing

Blogging Or Vloggin: Which One Is Right For Your Brand?

May 31, 2017

Via: DigitalistMag

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools […]


Mobile Commerce, Mobile Marketing

Brick-And-Mortar Closings: Mobile Marketing’s Opportunity To Fuel Retail’s Future

May 17, 2017

Via: DigitalistMag

Both brick-and-mortar and brick-and-click retail are experiencing a profound transformation. The ways consumers shop are shifting. Stores are closing. The driving force behind this change is mobile technology, along with the continued rise of online sales and the re-casting of expectations […]


Mobile Commerce, Mobile Marketing

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

April 5, 2017

Via: Searchenginewatch.com

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t […]


Mobile Commerce, Mobile Marketing

LinkedIn Releases Auto-Populating Lead Gen Forms for Mobile

April 4, 2017

Via: CMSWire

LinkedIn introduced a tool today designed to generate quality leads on mobile by avoiding the fat finger syndrome so common on smartphones. The Mountain View, Calif.-based professional social network released Lead Gen Forms for mobile, which auto-populates contact info from […]


News

What Does the Future of Mobile Marketing Look Like?

January 18, 2017

Via: Jeff Bullass Blog

The outcomes of the future are pretty uncertain eventualities. But yet, we as humans strive to predict future outcomes and scenarios in a variety of ways. For example the complete guesswork of choosing your lottery numbers, to the more logical […]


Mobile Marketing

How Proximity/Geo-Marketing Can Grow Your Business

December 5, 2016

Via: Social Media Today

Proximity marketing and geo-marketing have become quite the buzzwords over the past few years – and for a good reason. Consumers are bombarded with advertising messages every day, making it difficult for a single business to stand out from all […]


Mobile Marketing

Biometric Data – Will Future Marketers be able to Target Your Emotions?

November 7, 2016

Via: Social Media Today

Health care is an ”enormous” opportunity for Apple, chief executive Tim Cook said, as he outlined how the Apple watch could become the new warning systems for our body, similar to the car computers that warn drivers when something’s wrong with […]


Mobile Marketing

Pokémon Go will launch its first global in-game event for Halloween

October 28, 2016

Via: Hongkiat

With Halloween right around the corner, Pokémon Go will be celebrating the occasion with a global in-game event that brings with it increased Pokémon encounter rates, and a boatload of candy. From Oct 26 to Nov 1, Niantic will boost […]


Mobile Marketing

How Small Businesses Can Profit from Pokémon GO Mania

August 2, 2016

Via: Social Media Today

Like most adults over the age of 30, when I first learned about Pokémon GO, I shrugged it off as just another Candy Crush or “Harlem Shake” trend that’s here today and gone tomorrow. That was before I saw the […]


Mobile Marketing

Making Mobile Marketing Better Through Data Science

July 8, 2016

Via: itCurated

  Want a helpful tip on how to make mobile marketing better through data science? If you can wait until July 21st, you will get several tips. MMW learned this week that a new webinar will address the power of […]