In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile.
With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing.
An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. It is definitely one of a few crucial areas, along with voice search, AI, and machine learning, that every SEO professional needs to pay attention to in 2018.
