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Why mobile should make every business more customer-centric

December 20, 2018

How mobile marketing can be used to support customer service

A lot of attention is given to the way mobile devices have changed the way we communicate at work and how marketers can target consumers. But the big secret of mobile communications in today’s organisation is the impact on customer service.

Most contact centre systems and processes are still designed around the need to handle high volumes of customer calls via the landline.

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