Both brick-and-mortar and brick-and-click retail are experiencing a profound transformation. The ways consumers shop are shifting. Stores are closing.
The driving force behind this change is mobile technology, along with the continued rise of online sales and the re-casting of expectations around what it means to shop in a physical store.
The time to reinvent is now. Mobile marketing must position itself alongside in-store retail throughout this transition, tightening the industry’s partnerships with brands and manufacturers, and helping traditional retail leadership adapt and keep pace with technology and related advances.
