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Are You Speaking Your Customers’ Language?

Are You Speaking Your Customers’ Language?

May 18, 2017

We spend a lot of time talking about the importance of the customer experience to build relationships between our customers and our brand. The goal is to establish an ongoing relationship which feels mutually rewarding to both parties.

To be successful with your customers, to deliver those exceptional customer experiences, you need to know them – what they like, what they don’t like, the challenges they’re facing – you need to speak their language. Not just their literal language (though localizing language and currency and accounting for cultural norms and regulations should be a given in our globalized market), but their industry language as well.

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