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How to use qualitative analytics to uncover “hidden” product insights

May 15, 2018

Why qualitative App Analytics is like finding money in your old jeans

We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then… JACKPOT! You find a well-forgotten $100 bill in your jeans’ back pocket. Ah, that feeling.

Okay, but what does is it have to do with mobile marketing? Great question.

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