In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month.
Yep, vlogs. Sounds like a type of stocky space alien, serves as one of the most powerful tools for engaging your target market and generating leads. Just using the term “video” in a subject line ups email open rates by 19 percent and clickthrough rates by 65 percent. That’s powerful.
Does this mean marketing teams should give up brand blogs? No way. As web psychologist Liraz Margalit Ph.D. explains, video and written content serve different purposes.