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Biometric Data – Will Future Marketers be able to Target Your Emotions?

Biometric Data – Will Future Marketers be able to Target Your Emotions?

November 7, 2016

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Health care is an ”enormous” opportunity for Apple, chief executive Tim Cook said, as he outlined how the Apple watch could become the new warning systems for our body, similar to the car computers that warn drivers when something’s wrong with their car. According to Cook it’s not technologically possible to monitor what’s going on in the body to the extent of what they can imagine, but it’s just a matter of time before biometric data is in the driver seat of most technologies.

Having a closer look at the construction of the Apple watch and the latest iOS 10 Health app, we can get some indications on the future strategies and opportunities in the wearable industry, and how this will affect the future of marketing.

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