Tag: Google analytics

November 17, 2023

Google announced two new features in Google Analytics updates that aid how users manage the administration of reports. It issued a redesign of the administration page and an email scheduler update. Both features enhance how analytics should be managed. Google […]

October 20, 2023

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]

September 8, 2023

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics on other platforms. If they are using video, then YouTube […]

July 21, 2023

Migrating from Google’s Universal Analytics (UA) to GA4 has been a top priority for digital marketers and analysts. But with the deadline to adopt GA4 now past, marketers may be left with a collective shrug of what to do next. […]

July 17, 2023

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]

June 1, 2023

Google has been putting in extra effort for its second major transition in the realm of analytics. Those who work closely with analytics may recall the introduction of Universal Analytics, which, in an ironic twist, is set to be superseded […]

March 22, 2023

Editor’s note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: Google Analytics: 4 Tips to Transition from […]

March 7, 2023

Google Analytics has been the staple analytics package for many digital teams, which have relied on it to track website usage and success for a number of years. Of course, part of the reason for this is Google Analytics’ freemium […]

December 5, 2022

Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, but one kind of workflow that marketers can steadily rely upon is site search. I covered the site search feature in Google Analytics back […]

October 18, 2022

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]

December 15, 2021

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]

October 5, 2021

As it slowly progresses towards a cookie-free web environment, which will change the way data can be processed and attributed, Google’s looking to add more machine learning tools into Google Analytics, as well as additional insights elements to help marketers […]

August 20, 2021

While marketing analysts are still reviewing GA4 features to determine what works and what doesn’t work for their strategy, one report remains a stalwart for helping plan effective app launches: Google Analytics Tech report. The Tech report provides a clear […]

August 6, 2021

Coordinating analytics reporting across a team can feel like whack-a-mole rather than a progressive workflow. Who is in charge of updating an analytics report? Who should be notified when reports are updated? Who no longer needs to be notified? To […]

July 20, 2021

Google Analytics provides data from a website or app on engagement, conversions, and transactions. However, many online merchants need data from other sources, such as search engines, social media, affiliates, and more. Some of these sources can be connected or […]

July 8, 2021

Blogs can be a great way to connect more deeply with customers, visitors, and prospects, but they’re not without their challenges and minimizing your content’s bounce rate can be a big one. The truth is that there are many reasons […]

June 4, 2021

Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved […]

May 13, 2021

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data. Machine learning […]

April 19, 2021

What Is Marketing Analytics? In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything works in the […]

March 22, 2021

In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall […]