Google Analytics (GA) may be introducing a lot of changes to the analytics workflow with GA4, but one kind of workflow that marketers can steadily rely upon is site search. I covered the site search feature in Google Analytics back in 2015. Site search remains one of the most valuable analyses for marketers who are responsible for a wide portfolio of products and services.
A Query by Any Other Name
Site search is when a customer types or speaks a query for the text box at the top of the page. The query returns a set of pages from within the site relevant to the query.
