Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video.
“Overall, a lot of these changes are in line with Google’s shift toward improved on-page experiences,” said Salman Aslam, head of marketing at MuchNeeded. “I’m most interested in how the Google Analytics and reporting updates will play out. The extended modeling should, as they say, act as a sort of replacement for cookies. Marketers can take advantage of more behavioral and customer journey insights. It’s important to have that gap filled.”