While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics on other platforms. If they are using video, then YouTube Studio Analytics should be at the top of the consideration list.
Over the last few years, marketers have placed YouTube Studio Analytics into their measurement plan as they host more videos in their YouTube accounts. Reviewing the channel insights can reveal how videos are attracting subscribers, as well as bolstering influencers who are using features like YouTube Shorts to connect with their subscriber audience.
