“Begin with the end in mind, with a vision and blueprint of the desired result,” as emphasized in the timeless wisdom of Stephen Covey’s “The 7 Habits of Highly Effective People,” has resonated with me for years.
This principle holds even truer in the realm of personalization in digital marketing. It struck me that organizations often struggle to ignite their personalization initiatives because they lack a means to conceptualize its essence. Absent a strategic framework for personalization in digital marketing, the approach can remain confined to tactical applications, hindering scalability.
