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Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent nine years on that platform.

“The best ad managers are writers,” he told me. And “there’s no reason a brand under $50 million in revenue needs an attribution tool.”

Faris first appeared on this podcast in early 2022. In this recent discussion, he addressed the joys of solo freelancing, working with entrepreneurs, and, yes, how to run high-performing Meta ads.

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