Tag: digital experience

June 13, 2017

IoT and personalization really belong together in the same breath. One facilitates data and the other represents opportunities for the use of that data. That’s because when we talk about IoT, we’re really talking about amazing opportunities to harness the […]

June 6, 2017

Choosing a web CMS is one of the biggest decisions a brand can make. In 2017 and beyond, a content management system is no longer just the software you use to manage your website. Any CMS worth its weight is […]

May 31, 2017

A website is arguably the most visible manifestation of a B2B firm’s brand. Yet, so many are designed and developed without a thorough understanding of the ways in which people use websites to make B2B buying decisions. In fact, the […]

May 26, 2017

Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem. That’s because the different touchpoints through which companies engage customers are often still managed in isolation by separate teams, […]

May 23, 2017

Do you remember the first impressions you had of a bank? Probably it has something to do with an impressive physical building. When was the last time you were in a physical bank building? Where I grew up, the bank […]

May 15, 2017

Ever stepped on a scale and hated the number you saw? A side-by-side comparison was floating around Facebook recently. It showed the same woman taking a selfie. On the left she looked thin but flabby. On the right she was […]

May 11, 2017

Chatbots have generated a lot of hype over the past few months. Some marketers see them as a passing trend with no real hope of bots ever functioning like humans. Others see them as innovative tools to help brands communicate […]

May 10, 2017

Ecommerce sites — be they business sided or consumer — currently do a great job providing product information and keeping track of stock keeping units (SKU). What they aren’t doing a great job of is putting all of that information […]

May 4, 2017

Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer […]

May 3, 2017

When Google recently announced changes to its venerable Google Analytics homepage, user reactions to the reboot reminded me of fans’ reactions when superheroes transition from the pages of comic books to the world of big-budget Hollywood movies. Inevitably, there are […]

April 26, 2017

Think of your five best friends in this world. If you don’t have five add in Myspace Tom, he’s always happy to help. Are these relationships transactional or emotional? Do you remember the person or a favorite memory of that […]

April 21, 2017

Making assumptions can be the downfall of many a marketer. Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking […]

April 20, 2017

With millions of Echo and Echo Dot devices sold last holiday season, and a projected 10 million units in homes by the end of 2017, it’s clear that Amazon’s voice-activated personal assistant, Alexa, is rapidly gaining widespread consumer adoption. Alexa […]

April 20, 2017

We, as an industry, need to retire our obsession with “real-time,” “near real-time,” “speed-of-thought” and every other time-specific type of analytics. The demand for accurate, real-time data analysis spawned a feeding frenzy of analytics product design and shaped the entire […]

April 11, 2017

Chatbots have been the talk of the content marketing world recently, with many brands out there developing and testing their own. The opportunities that chatbots offer are undeniable and chatbots can be implemented in various ways to suit a range […]

April 5, 2017

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B […]

March 29, 2017

How analytics have evolved. Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. But it has received increased attention recently […]

March 29, 2017

Over the last few years, the general (and accurate, in my opinion) consensus was that the ecommerce market steered the innovation path of enterprise technology. Personalization and site optimization found their footing in ecommerce because they offered such a competitive […]

February 8, 2017

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges. Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles […]

September 2, 2016

Digital transformation has broad and deep roots, spanning strategy and technology to offer customers better experiences. It centers on the simple ideas of providing enhanced customer experience by building more customer-centric organizations. But achieving true mastery of digital customer experience […]