Tag: digital experience

May 27, 2016

In this article I’m going to review the trends in digital experience design that we’ve seen so far in 2016. As a designer and developer, I’ve written about such trends before, but this is the first year where I have […]

May 13, 2016

E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce […]

April 25, 2016

image credit The overwhelming expectation of digital is that it will be fast. Impatience is the defining characteristic of online behavior. “We wanted to understand how much the speed of our website affected user engagement,” Matt Chadburn and Gadi Lahav […]

April 13, 2016

Image Credits: cardwellbeach.com While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as […]

March 29, 2016

Image Credits: geekwire.com Amazon has become the “big dog” of e-commerce, establishing itself as the benchmark by which other companies measure themselves. While many traditional retailers — as well as pure play e-commerce vendors — have taken the challenge, no […]

October 2, 2015

Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business […]

September 1, 2015

Nothing gets a room of techies going like a good old build versus buy debate. That was the case last year at the first Marketing Technology Conference in Boston. We continued the conversation here in a two-part series (Part 1 […]

August 27, 2015

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]

May 21, 2015

Google Webmaster Search Console has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic. As Webmaster became the go-to tool for search performance, Google learned that some report updates were necessary […]

May 14, 2015

The popularity of online marketing and inbound programs has left some sales and marketing professionals unsure where traditional marketing practices fit into the new digital landscape. Sellers and marketers have subscribed to the concept that “if you build it, they […]

May 11, 2015

We hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]