Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business (B2B) e-commerce remains an enigma.
Who Will Take the Crown?
It’s not for lack of revenue. B2B e-commerce revenue reached $692 billion in 2014, which was 125 percent higher than retail’s $305 billion for the same period. But in spite of B2B’s success in the revenue department, no clear leader (or leaders) have emerged — it’s challenging to identify one dominant US company.
