Over the last few years, the general (and accurate, in my opinion) consensus was that the ecommerce market steered the innovation path of enterprise technology.
Personalization and site optimization found their footing in ecommerce because they offered such a competitive advantage in a dynamic market, and the race to keep that advantage forced these technologies to mature rapidly.
The rise of ecommerce tech has provided a data feast, and voracious marketers can’t get enough. As machine-learning and data-driven approaches to selling things online reaches a fever pitch, we see the waves of personalization impacting all digital businesses.
