Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem.
That’s because the different touchpoints through which companies engage customers are often still managed in isolation by separate teams, with little regard for how those touchpoints fit together to form integrated customer journeys.
Siloed Companies Will Struggle
With growing online competition, changing consumer expectations and new customer touchpoints, brands have never been under more pressure to differentiate themselves through the experiences they deliver.
