A website is arguably the most visible manifestation of a B2B firm’s brand. Yet, so many are designed and developed without a thorough understanding of the ways in which people use websites to make B2B buying decisions.
In fact, the way your site is built can have a powerful impact on your business — for better or for worse.
6 Ways to Improve Your B2B Website
Here are six best practices to follow that will ensure the best experience for your company’s visitors, thereby increasing the likelihood that they will choose your firm to do business: