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The Golden Rule of Ecommerce Website Design: Don’t Confuse Your Customers

The Golden Rule of Ecommerce Website Design: Don’t Confuse Your Customers

Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot?

It’s jarring, right? This isn’t how I remember things! You might say to yourself. This isn’t right!

Humans are creatures of habit. Once we have a model for how a certain space should look in our head, finding that model altered can disorient us.

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