Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges.
Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles and creating promotions personalized to a segment of one is quite another.
Content management systems have gone a long way toward ensuring messaging consistency, but unifying the customer experience across touchpoint silos is proving more difficult.
