Choosing a web CMS is one of the biggest decisions a brand can make.
In 2017 and beyond, a content management system is no longer just the software you use to manage your website. Any CMS worth its weight is also able to leverage visitor behavior and data to shape customer journeys and deliver tailored content to multiple audiences across channels.
In short, a modern CMS is the primary link between a brand and its customers. Thus, it’s now more vital than ever to avoid going home with a lemon.
