B2B commerce may be in an entirely different league of its own with a distinct set of rules and customer dynamics. But if the latest B2C advancements are any indication, what happens in B2C will likely find its way to B2B.
Over the past few years, the B2C marketplace has sparked the rise of e-commerce, mobile, social, content, and analytics-driven marketing – all of which are now considered the fundamental building blocks of the digital B2B experience. By leveraging these one-time trends, the B2B e-commerce environment has redefined the sales landscape, generating $780 billion in 2015 and continuing to grow as it reaches an estimated $1.13 trillion by 2020.
