Tag: Marketing

October 17, 2023

So far, TalkShopLive has grown its roster of retail partners, including Walmart, Target and Best Buy. Last December, Best Buy offered an in-store pickup option for shoppers who bought items through the platform. The retailer enlisted TikTok influencer Noah Schnacky […]

October 13, 2023

The virtual makeup try-on experience is another way Walmart said it is creating personalized shopping experiences for its customers. Additionally, it’s making personalized experiences more accessible to customers who shop with the retailer, according to the release. The AI technology […]

October 12, 2023

Anthropologie enlisted Creative Director and Interior Designer Glen Proebstel to design and style the home using holiday trends from Pinterest. The apparel retailer partnered with Pinterest to assist with promoting the space because of the social media company’s trend analytics […]

October 6, 2023

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]

October 4, 2023

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]

September 29, 2023

In commerce worldwide, there’s a complicated and evolving debate about diversity, equity and inclusion (DE&I). Brands are criticized regularly for doing too little, doing too much, or doing DE&I the wrong way or for the wrong reasons. DE&I wins and […]

September 25, 2023

In the world of B2B marketing, where every penny spent counts, maximizing return on investment (ROI) is paramount. As a B2B marketer, you are constantly striving to find effective strategies that yield the highest ROI and drive business growth. In […]

September 21, 2023

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]

September 12, 2023

Sprout Social has released its latest report into the state of social media marketing, and how consumer and brands view their social media interactions, with insights into evolving expectations, content behaviors, the use of AI, and more. Sprout surveyed over […]

September 8, 2023

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]

September 7, 2023

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

August 24, 2023

As we head into the holiday push, Reddit is adding some new ad measurement options to help brands maximize their on-platform promotions, with Brand and Conversion lift metrics. Brand lift measures the impact of Reddit Ads on brand perception, via […]

August 14, 2023

Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects. The revamped […]

August 9, 2023

Looking to incorporate TikTok into your holiday marketing push this year? This will help. This week, TikTok has published a new overview of how to set up your TikTok ad campaign, including notes on choosing the right objectives, and setting […]

August 8, 2023

In the eCommerce era, enterprise sales are increasingly conducted at arm’s length. Customers are going online to do their own research and figure out the exact products they need, and as a result, sellers are spending far less time dealing […]

August 7, 2023

An effective marketing strategy is one of your most valuable tools as a new business. It’s what enables you to make a lasting impact. Although every business uses marketing as a way to scale, deep tech and science-based startups have […]

August 4, 2023

Key Performance Indicators (KPIs) are vital tools in the realm of B2B marketing. They serve as measurable values that demonstrate how effectively a company is achieving its key business objectives. KPIs vary among companies and industries, depending on their priorities […]

August 3, 2023

In today’s competitive business landscape, having a robust B2B marketing strategy is crucial. A B2B marketing consultant can provide the expertise and insights you need to drive your business forward. However, finding the right consultant that fits within your budget […]

August 1, 2023

In a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will […]

July 31, 2023

When it comes to B2B success, the stakes are very high. With the B2B market becoming increasingly competitive, businesses need to have a solid SEO campaign management strategy in place to stay ahead of the game. But where do you […]