In a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will enable AnalyticsIQ to offer PRIZM® Premier segmentation codes seamlessly, marking a significant step forward in targeted and personalized marketing communications.
A Shared Vision for Enhanced Marketing ROI
The partnership between AnalyticsIQ and Claritas is rooted in a shared vision of driving marketing ROI for brands and agencies. “Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to PRIZM Premier codes in addition to our PeopleCore consumer data,” said Anna Brantley, Chief Revenue Officer at AnalyticsIQ.
