Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter of your marketing organization, this varies.
But now generative AI in marketing is changing all of that.
Generative AI in Marketing: Streamlining Creative Campaigns
If we break it down to a foundational process that comes close to capturing the gist: start by briefing the creative team, go through several rounds of stakeholder reviews and approvals, and then integrate the creative elements into the necessary distribution channels and platforms.
