Tag: generative ai

July 16, 2024

Amazon has rolled out Rufus to all of its U.S. shoppers after introducing the tool in February. While debuting Rufus during a call with analysts, Amazon CEO Andy Jassy said the tool marked “a significant customer experience improvement for discovery.” “While […]

May 22, 2024

AI has changed what Walmart can do with search. About a month after debuting the technology, Walmart CEO Doug McMillon said the company was already seeing results. McMillon said during a February earnings call that “help me buy a Valentine’s […]

April 29, 2024

Estée Lauder’s expanded relationship with Microsoft looks to use generative AI to help the beauty marketer’s 20-plus brands build stronger connections to consumers. A previously created tool uses the marketer’s proprietary database of product and claim data, allowing its brands […]

April 3, 2024

Generative AI remains at the center of conversations in the worlds of technology and advertising, with advancements continuing to roll out from tech giants, agency holding companies and marketing consultancies. While causing some uncertainty about job futures, the technology is […]

March 28, 2024

Adobe’s spent a good chunk of its stage time here this week at the Adobe Summit at the Venetian touting its generative AI marketing innovations in its digital customer experience software stack. And why not? The numbers are enticing. McKinsey […]

February 27, 2024

LinkedIn has unveiled some new AI-powered elements for its Recruiter HR platform, including conversational prompts to help build recruiting projects, improved recruitment process tracking, and AI recommendations for titles and skills in job ads. First off, LinkedIn’s adding AI-assisted elements […]

February 16, 2024

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]

January 30, 2024

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]

January 29, 2024

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]

January 22, 2024

In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions. In this post, I’m going to look at five digital customer experience trends […]

December 26, 2023

This year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]

December 12, 2023

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]

December 1, 2023

The stakes in the generative AI poker game continue to rise, with Amazon’s latest contribution being Q, a generative AI assistant tailored for business operations. AWS CEO Adam Selipsky introduced Q at the annual Amazon conference re:Invent. The Details on […]

November 16, 2023

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]

November 6, 2023

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you […]

October 27, 2023

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]

October 10, 2023

In addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]

October 4, 2023

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]

September 27, 2023

When ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]

September 21, 2023

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]