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Tag: generative ai


Advertising & Marketing, Technology

Customer Experience Trends: Innovations Shortening Journeys

February 16, 2024

Via: CMSWire

Taylor Swift was Time’s Person of the Year in 2023. You might love it, you might hate it, but it happened. If Time had instead captured the zeitgeist by naming a Technology of the Year, it wouldn’t be nearly as […]


Advertising & Marketing, Technology

AI Tips for Social Media Marketers

January 30, 2024

Via: Social Media Today

Like it or hate it, AI is here to stay, and as such, social media marketers need to also be doing what they can to understand, and potentially integrate generative AI processes into their workflow, in order to both optimize […]


Technology, Website design and optimization

How AI Is Changing Ecommerce Personalization

January 29, 2024

Via: CMSWire

As online retail evolves seemingly by the day, artificial intelligence (AI) is ushering in a new era of ecommerce personalization. AI-powered personalization is transforming the way businesses engage with their customers, creating tailored and immersive experiences that were just recently […]


Advertising & Marketing, Technology

5 Digital Customer Experience Trends for 2024

January 22, 2024

Via: CMSWire

In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions. In this post, I’m going to look at five digital customer experience trends […]


News

CMSWire’s Top 10 Ecommerce Articles of 2023

December 26, 2023

Via: CMSWire

This year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]


Advertising & Marketing, Technology

Google’s Gemini Marketing Trick

December 12, 2023

Via: CMSWire

Google really didn’t have to exaggerate. When the company introduced Gemini last week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to […]


Platforms, Technology

Amazon Launches Its Own Generative AI Assistant, Q

December 1, 2023

Via: CMSWire

The stakes in the generative AI poker game continue to rise, with Amazon’s latest contribution being Q, a generative AI assistant tailored for business operations. AWS CEO Adam Selipsky introduced Q at the annual Amazon conference re:Invent. The Details on […]


Advertising & Marketing, Technology

Acquia Engage 2023: AI in Marketing’s Evolution

November 16, 2023

Via: CMSWire

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]


Apps & Sites, Mobile Commerce

YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

November 6, 2023

Via: Social Media Today

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you […]


Advertising & Marketing, Technology

Amazon upgrades ad suite with new data clean room, AI image generator

October 27, 2023

Via: Retail Dive

UnBoxed typically brings a deluge of news around Amazon Ads, and this year is no different. Announcements trickling out of the 2023 show see the e-commerce giant jumping on trends related to generative AI and data clean rooms, while also […]


News

Walmart tests more AI, AR shopping tools

October 10, 2023

Via: Retail Dive

In addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]


Advertising & Marketing, Technology

Machine Learning and Generative AI in Marketing: Critical Differences

October 4, 2023

Via: CMSWire

The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led […]


Analytics & Data

ChatGPT Advanced Data Analysis Plugin: Code Interpreter Upgrades Data Analysis Options for Marketers

September 27, 2023

Via: CMSWire

When ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]


Advertising & Marketing, Technology

Generative AI in Marketing: Smoothing Creative Operations

September 21, 2023

Via: CMSWire

Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]


Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Apps & Sites, Mobile Commerce

YouTube Announces New Creator Tools, Including Generative AI Options, at ‘Made On’ Event

September 21, 2023

Via: Social Media Today

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]


Apps & Sites, Mobile Commerce

LinkedIn Adds New Generative AI Search Tools to Sales Navigator, Makes AI Courses Available for Free

September 13, 2023

Via: Social Media Today

LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you […]


Advertising & Marketing, Technology

Can Tools Like ChatGPT Help Personalize Marketing Strategies?

July 28, 2023

Via: CMSWire

ChatGPT is transforming not only the workplace, but the world. Since its launch late last year, leaders in almost every sector of the workplace have been utilizing this tool and others to manage their organization. According to McKinsey, “The rise […]


Advertising & Marketing, Technology

Goodbye, Marketing Technology. Hello, Customer Technology?

July 18, 2023

Via: CMSWire

My colleague, Frans Riemersma, recently published a book titled “A Small Book on Customer Technology.” The book is a guide and quick reference intended to facilitate communications between non-marketing stakeholders (e.g., CFO, CEO, IT, procurement) and marketing technologists. Those communications […]


Apps & Sites, Mobile Commerce

Twitter Updates Viewing Restrictions, Allowing Tweets to Appear in Google Search Again

July 5, 2023

Via: Social Media Today

Twitter 2.0’s trial and error approach continues, with the platform now backtracking on its move to restrict tweet access to non-logged in users. Well, to a certain degree. Today, Search Engine Roundtable has reported that Twitter has implemented a new […]