In 2024, digital customer experience continues to be a key area for brands, offering opportunities for market differentiation and competitive advantage through immersive and creative customer interactions.
In this post, I’m going to look at five digital customer experience trends that we will see in 2024 that will impact digital marketing and web teams responsible for websites, apps and other customer-facing experiences.
Let’s dive right in.
Trend No. 1: DCX Teams Will Start to Feel the Influence of Generative AI
