LinkedIn has announced that it’s removing Lookalike Audiences as an ad targeting option, which could change the way that you look to reach your target audience in the app.
LinkedIn’s Lookalike Audience option enables you to input a list of customer information from your own database, which LinkedIn’s system is then able to scan for various traits. The process then matches those traits to other, potentially interested users in the app, helping you reach those of a similar profile.
But now, it’s going away, with LinkedIn prompting advertisers to look to its other targeting options instead.
