October 11, 2023
Via: B2B News NetworkIntroduction to B2B consulting B2B consulting plays a vital role in the success of businesses across various industries. As companies strive to stay competitive and adapt to ever-changing market conditions, the expertise and guidance of a B2B consultant can be […]
October 9, 2023
Via: Social Media TodayWhile it continues to add new features to Threads, the Instagram team is also building more engagement elements into its main app as well, including a bunch of new stickers that it’s looking to have ready for the upcoming holiday […]
October 2, 2023
Via: B2B News NetworkIn the competitive world of B2B sales, having a strategic and effective approach is crucial for success. However, many businesses, especially startups, struggle to develop and implement a winning sales strategy. This is where B2B sales consulting can make a […]
Advertising & Marketing, Technology
September 21, 2023
Via: CMSWireNavigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages from start to finish. Depending on the size and charter […]
March 13, 2023
Via: CMSWireWith all the new tools at our disposal and a wide variety of channels designed to reach prospects, you’d think B2B marketing would be easier than ever. But most marketers would agree the opposite is true. In fact, when I […]
Advertising & Marketing, Technology
December 5, 2022
Via: CMSWireWith the evolution of privacy regulations — GDPR, the data reform bill, the elimination of third-party cookies, and things like app and email open tracking blocks by Apple — there is an opportunity for marketers to move beyond tracking and […]
November 14, 2022
Via: Business of AppsSocial media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes […]
Advertising & Marketing, Technology
September 30, 2022
Via: CMSWireAcquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]
August 25, 2022
Via: Social Media TodayLooking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]
Mobile Commerce, Mobile Marketing
August 24, 2022
Via: Social Media TodayVideo is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]
August 11, 2022
Via: Social Media TodayLinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]
Mobile Commerce, Mobile Marketing
August 4, 2022
Via: Social Media TodayTikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]
Advertising & Marketing, Technology
July 26, 2022
Via: Practical EcommerceOn-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]
April 27, 2022
Via: Social Media TodayMicrosoft has shared its latest performance update, which also includes the latest info on LinkedIn’s status, and how it’s growing amid the shifting, post-COVID job market. And it seems that LinkedIn is faring pretty well, with Microsoft reporting a 34% […]
January 25, 2022
Via: Social Media TodayLinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career. As you can see, the new campaign examines the evolving ‘work […]
January 4, 2022
Via: Social Media TodayTwitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app. As you can see in […]
July 7, 2021
Via: EcommerceBytesFacebook created a marketing guide for merchants who want to reach shoppers during the upcoming holiday shopping season and announced it in an email sent this week with the subject line, “Help your products find holiday shoppers this year.” Inside […]
Technology, Website design and optimization
April 2, 2021
Via: CMSWireOutside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]
Advertising & Marketing, Technology
December 17, 2020
Via: SearchenginewatchOne of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]
November 15, 2019
Via: Searchenginewatch.comAdvancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]