Tag: engagement

December 5, 2022

With the evolution of privacy regulations — GDPR, the data reform bill, the elimination of third-party cookies, and things like app and email open tracking blocks by Apple — there is an opportunity for marketers to move beyond tracking and […]

November 14, 2022

Social media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes […]

September 30, 2022

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]

August 25, 2022

Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]

August 24, 2022

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]

August 11, 2022

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]

August 4, 2022

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]

July 26, 2022

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]

April 27, 2022

Microsoft has shared its latest performance update, which also includes the latest info on LinkedIn’s status, and how it’s growing amid the shifting, post-COVID job market. And it seems that LinkedIn is faring pretty well, with Microsoft reporting a 34% […]

January 25, 2022

LinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career. As you can see, the new campaign examines the evolving ‘work […]

January 4, 2022

Twitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app. As you can see in […]

July 7, 2021

Facebook created a marketing guide for merchants who want to reach shoppers during the upcoming holiday shopping season and announced it in an email sent this week with the subject line, “Help your products find holiday shoppers this year.” Inside […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

December 17, 2020

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]

November 15, 2019

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]

March 28, 2018

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]

March 20, 2018

It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 […]

February 27, 2018

Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, […]

February 23, 2018

When it comes to using LinkedIn for lead generation, what works best is creating what I call “context for a conversation.” If you want to see real, meaningful success on the world’s largest B2B-themed professional network, you need to find […]

February 1, 2018

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough […]