Top

Tag: engagement


Advertising & Marketing, Technology

Conversational Marketing and the Depreciation of Third-Party Data

December 5, 2022

Via: CMSWire

With the evolution of privacy regulations — GDPR, the data reform bill, the elimination of third-party cookies, and things like app and email open tracking blocks by Apple — there is an opportunity for marketers to move beyond tracking and […]


Apps & Sites, Mobile Commerce

Instagram Reels dominates engagement with 35% increase in Q3

November 14, 2022

Via: Business of Apps

Social media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes […]


Advertising & Marketing, Technology

How to Optimize Customer Acquisition and Retention

September 30, 2022

Via: CMSWire

Acquiring and keeping customers is the yin and yang of any business. We need customers to win new ones. Yet, most businesses treat customer acquisition and retention as if they were contraries — like summer and winter. Customer acquisition is […]


Apps & Sites, Mobile Commerce

LinkedIn Provides New Insight into How it’s Improving the Quality of its Search Results

August 25, 2022

Via: Social Media Today

Looking to get a better handle on LinkedIn, and how its algorithms surface certain content in different forms? Today, LinkedIn has shared a new overview of how it’s refining its search and discovery elements, with its search algorithm now putting […]


Mobile Commerce, Mobile Marketing

New Report Show That Reels are Generating the Most Reach on Instagram

August 24, 2022

Via: Social Media Today

Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users. But how significant […]


Apps & Sites, Mobile Commerce

LinkedIn tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement

August 11, 2022

Via: Social Media Today

LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups. Each of these updates has some level of functional […]


Mobile Commerce, Mobile Marketing

TikTok Shares New Insights into How Gaming Marketers Can Connect with Audiences in the App

August 4, 2022

Via: Social Media Today

TikTok has published a new overview of key gaming content trends and behaviors in the app, and how marketers can tap into the conversation as a means to boost their messaging among its rapidly expanding audience. As explained by TikTok: […]


Advertising & Marketing, Technology

Running Low on Link Juice? Try These SEO Tactics

July 26, 2022

Via: Practical Ecommerce

On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns? To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. […]


Apps & Sites, Mobile Commerce

LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%

April 27, 2022

Via: Social Media Today

Microsoft has shared its latest performance update, which also includes the latest info on LinkedIn’s status, and how it’s growing amid the shifting, post-COVID job market. And it seems that LinkedIn is faring pretty well, with Microsoft reporting a 34% […]


Apps & Sites, Mobile Commerce

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

January 25, 2022

Via: Social Media Today

LinkedIn has launched a new promotional campaign which is focused on the changing work environment, and how people are looking to adjust to the ‘new normal’ in their career. As you can see, the new campaign examines the evolving ‘work […]


Apps & Sites, Mobile Commerce

Twitter Tests New Topics Bar Above the Main Timeline to Highlight Relevant Discussions

January 4, 2022

Via: Social Media Today

Twitter’s trying out another way to improve tweet discovery in the app, with a test of a new topics bar above the main tweet timeline, providing a quick link to real-time discussions in the app. As you can see in […]


Apps & Sites, Mobile Commerce

Facebook Publishes 2021 Holiday Marketing Guide

July 7, 2021

Via: EcommerceBytes

Facebook created a marketing guide for merchants who want to reach shoppers during the upcoming holiday shopping season and announced it in an email sent this week with the subject line, “Help your products find holiday shoppers this year.” Inside […]


Technology, Website design and optimization

Are You Winning With Web Performance?

April 2, 2021

Via: CMSWire

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]


Advertising & Marketing, Technology

Seven smart ways to upgrade your ecommerce content marketing strategy

December 17, 2020

Via: Searchenginewatch

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]


News

Four steps to create an engagement-based conversion channel

November 15, 2019

Via: Searchenginewatch.com

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new […]


Advertising & Marketing, Technology

Crossing the Marketing Chasm: From Push Campaigns to Always-On Engagement

March 28, 2018

Via: CMSWire

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]


Advertising & Marketing, Technology

5 Ways Marketers Can Improve Engagement in Social Media

March 20, 2018

Via: CMSWire

It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 […]


Advertising & Marketing, Technology

The 8 best ways to engage with ecommerce customers

February 27, 2018

Via: Smart Insights

Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, […]


Advertising & Marketing, Technology

The #1 Way To Improve Engagement on LinkedIn

February 23, 2018

Via: Inc.com

When it comes to using LinkedIn for lead generation, what works best is creating what I call “context for a conversation.” If you want to see real, meaningful success on the world’s largest B2B-themed professional network, you need to find […]


Advertising & Marketing, Technology

Email marketing engagement and response statistics 2018

February 1, 2018

Via: Smart Insights

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough […]