Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to lean into that trend in order to best serve its users.
But how significant is video on Instagram, and which formats are driving the most engagement?
This new chart from HypeAuditor provides some insight:
The HypeAuditor team analyzed 77.6 million Instagram posts throughout July 2022 to measure the latest engagement trends, based on format.
