On-page search engine optimization is foundational to an online marketing strategy. But what happens when the optimizing reaches diminishing returns?
To be sure, SEO will exist as long as folks use Google or any search engine to discover web pages. Organic search is a primary driver of site traffic.
Technical SEO is ongoing, focusing on server optimization and site speed, as examples. Content marketing, which often relies on search for discovery, is also ongoing.
But this doesn’t mean that some SEO activities, including some on-page SEO tactics, won’t reach a point when the incremental value is not worth the effort.