Tag: engagement

March 28, 2018

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]

March 20, 2018

It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 […]

February 27, 2018

Customer engagement in ecommerce is paramount to success and must be a constant priority for your company If your company isn’t hitting its sales targets, there could be a number of reasons responsible for these shortcomings. However, all too often, […]

February 23, 2018

When it comes to using LinkedIn for lead generation, what works best is creating what I call “context for a conversation.” If you want to see real, meaningful success on the world’s largest B2B-themed professional network, you need to find […]

February 1, 2018

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare”? They’re looking for email statistics to compare subscriber engagement for open, clickthrough […]

March 14, 2017

Your blog is a workhorse. Yes infographics and video are extremely popular at the moment, but a well written and informative blog that is consistently updated will never let you down. You know the stats: Websites that include a blog […]

January 6, 2017

There’s a lot of buzz surrounding content marketing at the moment. It seems like a lot of the advice out there is all about maximizing quality and creating a ton of value in every piece that’s created for a content […]

September 16, 2016

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from marketing lies in utilizing the latest tools, […]

August 1, 2016

There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of creating and managing a B2B website is mainly to engage with your audience and […]

March 9, 2016

Most game companies manage their businesses using operating metrics that give insights into audience (metrics such as Daily Active Users, or DAU; Monthly Active Users, or MAU; number of installs; various day retention); and monetization (metrics such as Average Revenue […]

March 8, 2016

It has never been more important for digital specialists to break out of their individual silo and engage key stakeholders across the business operation. As digital communication channels develop, as search engine algorithms change and as new platforms and trends […]

March 7, 2016

A new generation of killer mobile engagement strategies is emerging, with emojis, virtual reality, Snapchat and podcasts looking like they will continue to gain steam in 2016. Read More

February 8, 2016

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The […]

February 4, 2016

According to a new report from VRJournal, marketing – mobile and otherwise – may be on the precipice of the age of virtual reality. Citing new data from eMarketer, it seems marketing is ready for the full VR treatment. “Marketers […]

October 30, 2015

One of the “Big 4 Accounting Firms,” Deloitte, projects record online sales this year in a recent press release: Additionally, Deloitte forecasts an 8.5 to 9 percent increase in non-store sales in the online and mail order channels during the 2015 […]

October 20, 2015

Instagram is quickly becoming a focal point for brands looking to use social media to connect with current and potential new customers—and for good reason. Dubbed the “king of social engagement” by Forrester Research, the top brands on Instagram are […]

October 16, 2015

The statistics don’t lie – mobile browsing has quickly become more common than desktop browsing, and mobile visitors tend to show higher rates of engagement than desktop users. However, the window of engagement time is also shorter for mobile users, […]

September 10, 2015

Too ceaselessly a firm creates an internet group, purchases device and designs a web site—and then spoils all this hard work with the aid of failing to monitor, take care of or staff it over the long term. Certain, everyone […]