Tag: ecommerce

October 18, 2021

We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with […]

October 14, 2021

Facebook continues to evolve its on-platform shopping tools, this time with the addition of new shipping options on Marketplace, which will enable people to expand their pool of items to buy, facilitating more eCommerce activity in-app. As you can see […]

September 29, 2021

Google has outlined a range of coming search updates, designed to help streamline product discovery, and utilize multiple inputs in providing better contextual search results. The main new addition is the implementation of its Multitask Unified Model (MUM) for search, […]

September 23, 2021

The term “social commerce” is the trend du jour for marketers, yet there’s confusion in many circles about what that really means. At its core, social commerce is about turning customers into advocates. Social commerce means many things to many […]

September 7, 2021

Back in June, Google released its ‘Core Web Vitals’ search algorithm update, which factors in a range of new experience elements relating to page load times, responsiveness and visual stability, all of which can now have a direct impact on […]

August 18, 2021

The growth in ecommerce has fueled the demand for sophisticated delivery options. Consumers are not always at home or at work to accept packages. Many seek contactless alternatives. Parcel pick-up facilities are increasingly common in malls, gas stations, transport hubs, […]

August 9, 2021

Instagram is launching the next element in its eCommerce push, with a new test of promoted products on the Shop tab in the app. As you can see here, soon, brands with product listings in the app will be able […]

July 28, 2021

After launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new ‘Shop Module’ now also being tested with a selection of […]

July 21, 2021

An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. Ecommerce gives users — internal and external — the […]

June 18, 2021

For any business to create revenue, it needs to generate leads. In fact, according to HubSpot, most marketers believe that generating leads is their top priority. Ideally, these leads will eventually become customers that purchase from the brand. However, while […]

May 17, 2021

As the owner of an eCommerce site, one of your main obligations is to keep people on your pages for as long as possible. The chances of someone buying a product will increase for every minute they’re on your site. […]

February 21, 2021

The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. “B2B organizations that were planning to do more with digital five years down the road had to accelerate their timeline. Covid made them,” said […]

February 10, 2021

High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages sent via major carriers, including UPS, FedEx, and […]

December 17, 2020

One of the best ways for ecommerce businesses to enhance their business presence is via content marketing. Around 92% of businesses consider content as their business asset. It’s no wonder that content marketing can offer up to three times more […]

November 19, 2020

Keeping on top of ecommerce stats and trends is a necessity for anyone who sells online. The ecommerce industry changes fast, especially when world transforming events and phenomena occur, such as Brexit or the coronavirus pandemic. The following ecommerce stats […]

May 12, 2020

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several […]

April 16, 2020

Across the United States, enterprise-level manufacturers that have historically focused on traditional retail sales channels are now exploring how they can add a direct-to-customer (DTC) channel to their sales operations. Why? A massive transformation is underway in the selling landscape, […]

April 10, 2020

Apple’s 2019 Mac Pro, the world’s most expensive cheese grater — if you were going to use it for that, which you shouldn’t — is now available on Apple’s online refurb store, MacRumors reports. That means savings of around 15 […]

January 6, 2020

What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making […]

January 3, 2020

With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the […]