We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways.
That will also have implications for digital marketing, with the pandemic-induced lockdowns changing online behaviors, and sparking all new trends – like audio social, the accelerating growth of eCommerce and the evolving metaverse for digital connection.