As the owner of an eCommerce site, one of your main obligations is to keep people on your pages for as long as possible. The chances of someone buying a product will increase for every minute they’re on your site. Why? Because the longer they’re on there, the more research and looking around they can do. Eventually, they may find a product they like, and decide to purchase it.
Essentially, your task is to stop people from leaving your website. Clearly, some people are going to leave as you can never retain 100% of your audience. However, there are tactics to try that will keep people on your pages for as long as possible, nurturing leads and boosting the chances for a sale.