What do you think of when someone says the word “automation?” For me, it’s robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation.
But B2B automation doesn’t have to be about robot order pickers, self-driving delivery trucks, or artificial intelligence skynet-like programs. There are dozens of less science fiction-based opportunities for automation that can save B2B manufacturers and distributors time and money.
