After launching an initial test of Professional Profiles for brands back in April, Twitter is now making a move towards the next stage of its business push, with a new ‘Shop Module’ now also being tested with a selection of brands in the US.
As explained by Twitter:
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
